Comparing Apples to Oranges

$4.99

Determined by client ($4.99 per season recommended)

Part of existing contract and guarantee

50/50 on application sales + 100% Incremental Ticket Sales + 100% sponsorship inventory revenue

Typically no new revenue
part of existing contract

Average $17,465
(After Apple 30%) + 100% Incremental Ticket Sales + 100% Sponsorship Revenue

Links on website, App store

Links on website, App store. Branded customer website with video demonstrations of features. 3 video board commercials (ex: FB, MBB, Baseball). 3 video board animations for interactive mini-game participation

N/A

You own the data, includes user's sport preferences and GPS location data

Yes (Football, M/W Basketball)

Yes, realtime - 7 sports (Football, M/W Basketball, Baseball, Softball, Volleyball, Soccer)

N/A

Play-by-play text streams in after each play for home games, user can scroll back in time for review (7 sports)

N/A

Complete detailed statistics updating every 15sec for all home games (7 sports). Augments in venue experience. Away games have score, time, and possession (FB,MBB,WBB)

N/A

Full detailed archived stats for all home games (7 sports)

N/A

Promotes and facilitates purchase of tickets without leaving the application

N/A

Location based promotion finder (coupons, deals based on where you are located, using GPS). Direct and immediate value to customer. Full tracking and analytics for ROI reporting to sponsors

N/A

One stop view of schedule, last/live score, latest headlines for each sport

N/A

Fan chat for each sport, promotes community and daily application usage, automatically moderated through registration, word and user blacklisting, and inappropriate message flagging/deletion

N/A

Users can set for every game. Messages pop up (like iphone text messages) one hour before game start. Not required to have application open to work

N/A

Send targeted notices and ticket offers directly to each application user. Looks just like text messages, user does not have to be in application, zero cost, specify only users with particular sport activated, or in a geographical location

N/A

Finds users location and presents nearby sponsors coupons and specials. Users can call, or map driving/walking directions to the sponsor, and redeem offer. Offer inventory controlled 100% by client through easy online admin system. Detailed location and usage analytics provided. Client retains all revenue from inventory sales.

N/A

3 Mini-Games, Football, MBB, WBB. Encourages daily usage of app, competition/community (high scores) and in-venue participation (ex: Ask game attendees to play during halftime and post top scores on video board) Creates opportunities to promote application sales, increases perceived value of the application.

Pulled from current site, no new steps. Phone has to access web to load stories. Complete stories load in Safari browser taking user outside of application

Pulled from current site, no new steps. Includes photos, read full story in application, stories are stored, only new stories downloaded in the background, short load time

Yes

2009

Coming “Post launch” using existing All-Access membership, no new revenue opportunity

1st QTR 2010, paid membership purchasable inside application, no credit card entry - instant access, flexible pricing model determined by client. Complete control over user database